Why Pressure is Important in Sales Billie Jean King is a former world No. 1 tennis player who won 39 grand slam titles including 12 in singles, 16 in doubles, and 11 in mixed doubles. She is also a pioneer for women’s professional sports and an advocate for gender equality and social justice. Billie Jean…
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As sales evolves, new strategies and trends come and go sometimes as quickly as night and day. That said, there is one recent trend that has withstood the test of time (so far) and become a best practice … micromarketing. An advertising strategy in which a specific demographic is targeted, this strategy allows businesses with…
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Two professions that are intrinsically intertwined are sales and marketing. They both require their practitioners to convince people to spend their hard-earned money on particular products or services. The main difference between the two professions is that salespeople try to directly influence their customers while marketers use more indirect means of persuasion. As such, many…
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There are many professions where it helps to be highly creative such as musician, graphic designer, chef or architect. Sales is rarely mentioned – or even thought of – when the topic of creative careers comes up. However, talk to any hyper-successful sales professional and you’will soon realize that their plays a huge role in…
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Did you know that every 24 hours, enough sunlight touches the Earth to provide energy for the entire planet for 24 years? No wonder solar energy has grown into a behemoth of an industry! A greener alternative to the standard methods of energy generation, solar has become extremely popular in more environmentally conscious (and sunnier)…
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