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Sales Training For IT Companies

IT Sales Training Company

Selling IT services and equipment can be a challenge that can wear down even a seasoned sales professional. The industry is continuously evolving and sales cycles are becoming longer every year. Buyers are smarter than ever and are constantly looking for the best deal at the best price.

At The Sales Coaching Institute, our IT sales training professionals have real-world sales experience in the IT industry. We focus on developing your sales leadership and sales force (as well as other departments involved in cultivating and capitalizing on selling successfully). We offer IT sales training and coaching that covers a wide-range of topics from sales conversations and presentations to account development, strategic account management, and cultivation.

Doug Dvorak

Sales Management Consulting for IT Professionals

Our IT sales training professionals help:

  • Develop Sales Skills
  • Create New Value that Customers Understand
  • Improve Cross Selling and Up Selling
  • Improve Client/Prospect Relationships
  • Reveal New Opportunities
  • Improve Sales Management (recruiting, hiring, leading, motivating & coaching)
  • Improve the Ability to Ask for Referrals
  • Reduce Fear & Turnover

At The Sales Coaching Institute our high-tech sales training and coaching process was developed by IT sales professionals with real world experience. We provide sales training and coaching provides a strong foundation for your sales force and those within your organization who influence sales. Our IT sales training professionals mentor, coach and motivate your sales staff, helping them develop and implement new and elite sales processes. We break problems down into their simplest form and analyze them to uncover the simplest and best solutions. Our sales training for IT companies like yours is customized to fit your organization’s technology, culture and customers. The Sales Coaching Institute is a leading IT sales training company that assists clients nationwide.

Management is equally important to the success of an IT sales force.

The Sales Coaching Institute helps sales managers improve their sales forces:

  • Efficiency
  • Job Gratification
  • Overall Moral
  • Motivation
  • Leadership Skills

The Sales Coaching Institute also focuses on decreasing:

  • Fear of Rejection
  • Turnover Rate

The above aspects directly impact your ROI.

Most salespeople are driven by goals, results and/or sales compensation. Our closely monitored sales training and sales assessments uncover the things that motivate employees to sell. Not only do we uncover these motivators but we will also discover new methods of motivation that will allow them to improve sales. This helps them adapt their actions to clearly communicate crucial facts and needs to their clients/prospects. This results in more sales and higher employee morale as commission checks rise and the company is increasing production.

Areas of Focus for Sales Training:
  • Tactical Sales Auditing and Organizational Assessments
  • Programs that develop and train the sales management force
  • Creating parallel goals and objectives between sales professionals and the organizations they work for, generating a definite advantage.
  • Mentoring the sales staff and management staff and designing custom programs to help meet set goals and objectives.
  • Developing a new and elite sales process that revolves around a performance driven team.
  • Consulting and further mentoring the entire organization and sales force to improve interconnectedness to stabilize your process.
  • Breaking down problems into their simplest forms to create effective solutions.

All content is custom and specifically developed for each organization and industry that we work with.


We have the privilege of working with leading IT companies across North America