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About Us

Meet The Sales Coaching Institute

Doug Dvorak is the CEO of The Sales Coaching Institute, a worldwide organization that assists clients with sales productivity training and motivational sales excellence management workshops. Under Doug’s leadership, the Institute serves everyone from small to medium-sized businesses and service companies all the way up to Fortune 1000 corporations.

Doug has a well-earned reputation for offering powerful educational methods and motivational techniques based on his years of experience in sales and sales management, corporate education, and success training.

Doug also holds the Certified Virtual Presenter designation from eSpeakers. This certificate is supported by leading industry organizations such as Meeting Professionals International, Smart Meetings, and Senior Planners Industry Network.

His extensive background in leadership and management shaped his philosophies on motivation and sales which has resulted in him becoming one of the most sought-after sales consultants, lecturers, and teachers in the world.

Eminently qualified, Doug is a certified management consultant, sales trainer, and executive coach who holds a BA in Business Administration, an MBA in Marketing Management, and a Doctor of Laws, H.C.

Equally impressive is Doug’s sense of humor. A graduate of the Second City’s Player’s Workshop in Chicago, he received the same training as the likes of Bill Murray, Steve Carell, and Tina Fey at one of the oldest and most prestigious improvisational comedy schools in the world.

Named one of the Top 10 Sales Professionals in America by Personal Selling Power Magazine, Doug’s business ideals have garnered national and international attention from the likes of The Wall Street Journal, CNN, and CBS.

Since 1998, Doug’s vision and leadership have seen him welcomed into several respected national and international Who’s Who organizations, including Who’s Who in Professional Speaking. He is a member of the National Speakers Association and was inducted into the Motivational speaker’s hall of fame in 2014.

Dedicated to sales excellence and success, Doug is a Certified Speaking Professional (CSP) which is the highest designation offered by the National Speakers Association (NSA). To date, he has presented to over one million people on five continents.

David Sanders is Vice President of Strategy & Talent Acquisition for The Sales Coaching Institute and brings a stellar history of sales leadership success from small VC-backed firms to some of the world’s most successful technology companies, specifically in the enterprise software technology space.

David is passionate about leading sales teams and earning a reputation in information technology as a growth catalyst based on his success in leading strategic sales negotiations, building new business units, launching new and repositioning existing brands, and transforming low-performing teams.[…]

In environments characterized by constant change and organizational restructuring, he consistently raises the bar by optimizing salesforce productivity exceeding ambitious quotas leading to double-digit year-over-year growth in newly created and integrated sales organizations.

Michael Breen has an extensive career in Sales and Sales Management including the following Industry verticals: Consulting, Health Care Diagnostics, Project Management, Corporate Tax Services, Electronic Equipment, and Web Services.

His wealth of experience has prepared him for the Sales Coaching and Training roles he now provides through the Sales Coaching Institute. He has participated and conducted Sales Coaching for Life Science Companies, Financial Institutions, a Regional Pest Control Company, a Global Market Research Firm, an Engineering Service company, a national Construction supplier, a Travel Tour Enterprise, and many others.[…]

Mike’s Coaching expertise has also led him to become a Mentor with Menttium Corporation providing mentoring guidance for rising young executives for such Firms as Blue Cross / Blue Shield, PepsiCo, and MB Financial. He also has a private practice as a life coach with an emphasis on Sales Skills improvement.

Alvar Centers is passionate about the art of strategic sales & marketing. Alvar has successfully helped technology organizations reach transformative sales targets across many vertical markets like Financial, Franchising, Oil & Gas, Manufacturing, Education/Research, Construction, and more.

Alvar has worked with, mentored, and built high-performing sales teams as an individual contributor, Director of Sales, VP of Sales, and consultant for the past 20 years.[…]

Mr. Centers is a senior sales leader and global business development executive experienced in driving impressive revenue growth for Small-Midsize to Fortune 500 technology service companies like Silicon Graphics (SGI), Unisys, and others. He is an advocate for creating “win-win” partner network alliances through internal & external team collaboration that deliver client value and capitalize on new market opportunities. Alvar is a proven leader with a high degree of confidence, tenacity, and passion for helping others succeed.

Alvar has also mentored and taught entrepreneurs & start-ups how to take their businesses to the next level by utilizing strategic sales and business development techniques.


Rick Struzynski has led technology-based sales teams across the globe for more than 15 years – in industries ranging from analytical instrumentation, capital infrastructure, medical devices, and professional services; with extensive experience in North & South America, Western Europe, and throughout Asia-Pacific. His passion for value-based sales has helped him lead his teams to increase revenue and outpace industry growth rates, while simultaneously increasing gross margins.

Rick has achieved considerable successes as a sales coach, trainer, and consultant by focusing on strategy development and execution, sales organization optimization, and sales training along with ongoing coaching and mentoring.

Not only does Rick have multi-industry and geographic experience, but his successes have been in companies from small startups, all the way through generations-old Fortune 500’s.

Rick has a degree in Electronics Engineering Technology and an International MBA from Rutgers University, attended in Beijing, China.


Ed Ruiz has managed and led medium and large corporations in Latin America and cross-border markets for over 25 years with a keen focus on sales productivity and sales leadership. Ed has deep experience working with clients and companies in the electric sector. Ed’s passion for sales training, sales leadership coaching, and personal development has fueled his client training engagements.

Ed has served as a key executive with companies like TECO-Westinghouse Motor Company (Latin America Operation) and I.G. Group (Transformers Manufacturer), where he currently is the CEO.

Ed knows there needs to be data, facts, and figures to support business and training decisions, so he has managed organizations with over $300M USD in sales. Ed is driven to help his clients produce meaningful revenue results by practicing and demonstrating a positive attitude, motivation, resilience, paradigm shifts, and commitment. Ed works, trains and lives by “The Servant Leadership Model”, by setting examples and driving efforts in more than 7 countries and touching a vast diversity of business sectors and markets.

Ed has presented customized sales training and sales leadership programs in the United States and throughout Latin America sharing his experience and knowledge with local and foreign partners on consultative selling skills strategies, sales leadership presentations, sales and marketing forums, and one-on-one executive sales coaching.

Ed has professional degrees and certificates with studies in Foreign Trade and Human Science from the Universidad Iberoamericana Golfo Centro, attended Executive programs at MIT-Boston, and concluded a CCI program in Mexico for Personal and Organizational Coaching. Ed recently has been named one of the 60 most influential leaders in Latin America.


Audrey Halpern

Audrey is a highly engaging learning and development professional with a diverse background in Human Resources, instructional design (ILT/OLT), and sales, which makes for effective workshop facilitation and design. Audrey began her career in sales and developed a knack for training and coaching. Since 1992, Audrey has been consulting with corporate clients, developing customized content, and facilitating soft skills, emotional intelligence, leadership, and communication content face to face and through global webinars for clients in a variety of industries.

Previously a Director of Training with a telecom company, she has experience in both management and consulting. Audrey has worked with global Fortune 500 firms both here in the US and abroad. She has been an adjunct professor for the MBA program at Hofstra University and the New York Institute of Technology, where she taught presentation skills/communication skills. She has coached MBA students in successfully navigating their internships.

Audrey is passionate about soft skills professional development. As a lifelong learner her philosophy is centered on two questions: how can I improve things around me and how can I assist employees in becoming more self-aware. She has a passion for making a difference. She is knowledgeable with adult
learning theory, analyzing roles and responsibilities of skills to transform data into optimal results. As a trainer, she utilizes impactful activities to build confidence and essential 21st-century skills for individuals and teams to communicate and collaborate effectively.

Audrey is a faculty member of the American Management Association in New York where she teaches professional development topics throughout the Northeast.

Audrey holds a Bachelor of Fine Arts degree in Painting and Art History. This creativity infuses her training making it fun engaging and highly interactive. She is able to pivot easily with acronyms and industry-specific terminology making it easy to understand.

Audrey holds training certifications with: Zenger Miller (AchieveGlobal) Instructor Frontline Leadership Instructor, Richardson, Gitomer, Investment in Excellence, Reciprocity Ring/Rippelle Effect Facilitator, Creative Training Techniques, Design Thinking, Leadership Challenge Posner/Kouzes, Actionable Books Facilitator, Story Leaders Facilitator, DiSC, Franklin Covey, Who Moved My Cheese Facilitator, FISH, Give‘em the Pickle, Question-Based Selling Facilitator, Customer-Centric Selling Facilitator, Innovation Women Speaker/Presenter.


Miles O’Shea

Miles O’Shea is a curriculum design specialist with over 18 years of experience in the education and learning & development space. He holds a doctorate in Curriculum and Instruction from Indiana University of Pennsylvania.  Miles has designed and delivered educational experiences to learners with a special focus on professional development curricula in the sales and business development arenas.


Miles has dedicated much of his life to finding better ways to educate sales professionals to move learning experiences to become meaningful and transformative.  Miles has performed strong research and experiential foundation in emotional intelligence and understands the importance of reaching learners on an emotional level to facilitate and engender his students and corporate clients to experience new understandings, behaviors, and enhanced levels of engagement and performance.

Some of Miles corporate clients include: Cisco, Agreeya & DMG International

Randy Geary

Randy Geary

Randy Geary has led technology-based sales teams in the US, Canada & Latin America for over 25 years. His clients include, Goldman Sach, CITI Group, Motorola Solutions, and other global companies. He is a hands-on sales leader that revels in the strategic planning and pursuit of winning large, complex profitable opportunies. One of his many talents is digital transformation and sales enablement to leverage technology to increase sales and decrease sales cycles. Randy holds multiple degrees from Bentley & Fairfield Universities, and several executive sales and management certifications.

Brian Panosian

Brian has more than 35 years of sales success in building teams, coaching, and developing strategic sales plans in technology. He was employed at Cisco Systems for 16 years. As a senior sales leader at Cisco, he led teams that consistently exceeded quotas ranging from $130M to $350M in the enterprise space. Focusing on driving a strategic direction to gain market share and revenue growth into the lines of business.

Brian has been recognized as an innovator by his employees and customers for his ability to align direct solutions to complex environments.

Brian also mentored many of the young professionals at Cisco and was asked many times to share his experience on building executive relationships and how to become truly relevant to senior leaders. Brian has in-depth experience in healthcare, utilities, transportation, hospitality, finance, and manufacturing.

Since leaving Cisco in 2021, he has consulted and advised companies who are looking to grow their sales revenues and expand their reach into new lines of business. Outside of his professional career Brian serves on many boards including Transformingfutures.org a not-for-profit organization serving children in Guatemala.

He is a graduate of Georgia Southern University and actively participates in many sports. Though he is proud of his professional and personal accomplishments, Brian’s greatest love is for his family: his wife of 34 years, and their four children.