A mid-year sales tune up is a smart strategy. It’s not particularly a new concept, but it is definitely not as widely practiced as it should be. Businesses today face immense competition, thanks to the Internet. Marketing strategies are ever changing but never have they changed at such a fast pace as what they have in the last decade. To take your business to the next level where marketing is concerned, you must adapt to these changes and implement strategies that will give your company and edge. Staying ahead of your competitors means that you must conduct constant evaluations of your plans, goals, and actions. We are currently about halfway through 2015, so now is a great time to evaluate the business goals and plans that you put into place at the beginning of the year. Take an inventory of where you are and where you need to be at the end of the year. Chances are you will be surprised by the stark difference in where you stood six months ago.