If You Sell It, They Will Come
In the world of sales, advertising can be a game changer. It is a cold, hard fact of our business that If people don’t know about your product, they will never buy it.
Your job is to make people realize that you have a product or service that they need and that it is worth it to them to spend money on it. It really does not matter what the product or service is. If you know how to advertise it, they will buy it.
Have you ever seen infomercials on TV and thought to yourself how silly the product is? Well, just because you don’t need or want what they are selling doesn’t mean someone else won’t. Truth is, there is always someone willing to buy what you’re selling provided they know about it. If you sell it, they will come!
If you want people to buy what you are selling, then you need to get the word out. Advertising may require an investment, but it will be well worth it if you do it correctly. In advertising you will need something that sticks in people’s heads. If people fondly remember your advertisement, then that is effective advertising.
The goal is to make what you are selling synonymous with the advertisement when someone thinks about it. You will also need to encompass how the buyer will benefit from purchasing it in a short snappy manner. If the main selling point is how cheap the product is, put the price on the advertisement; otherwise, leave it off. This will force interested buyers to inquire further.
If your customers are asking questions like: How much is the product? What is the warranty? How long do they have to return it? Then, the advertisement has done the job. If your customers are asking questions like: What is it? What does it do? Why do I need this? Then, you need a new advertisement.
Get it Sold!
Today, people are all about instant gratification. Everyone wants everything right now. They will not take no for an answer. You must make your product quickly available to the customer through any means necessary.
It still holds true that the best way to sell a product is in person because the customer gets the product they pay for instantly. Be creative and have fun with this idea. It does not mean that you need to open a store or go door to door. If you sell jewelry, a good way to get people to buy your product is to sell your items to a gas station on the condition that they will put it within 10 feet of the cash register.
You can also try renting a space at a farmers’ market, music festival, or other popular events. If you are selling online, you will need to invest in your website and avenues like Googles Ads to get people to buy what you are selling. Remember to make your website as user-friendly as possible because the more time they spend on it, the more likely they are to buy.
Most importantly you will need to have a reliable shipping method that does not take too long. It does not matter how great the product is, if the customer waits longer than two weeks to put their hands on it, it is not going to sell very well.