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Santa Cruz, California Sales Speaker

While it remains a fairly new way of doing things, hiring an independent sales speaker has proven enormously productive for the companies and corporations that have decided to give it a try.

In recent years, some of the biggest organizations in the country have brought in outside speakers for years to help their sales teams to exceed their targets through performance-based training and coaching.

In Santa Cruz, California, the need for sales speakers has risen dramatically as businesses hustle to follow the example of industry leaders already profiting from giving their employees a fresh perspective on their work.

Most of these companies have reported significant rises in their sales teams’ conversion rates as well as substantial improvement to their overall performance.

The Sales Coaching Institute provides its customers with tailored sales training and sales coaching that focus on creating ongoing programs structured to help them operate more efficiently.

The Institute hones skills, re-prioritizes daily activities and increases the performance of any sales team. Its certified Santa Cruz sales speakers each have more than 20 years of experience providing expert advice to a wide variety of industries.

Engaging an outside sales speaker is a big step. That being the case, it is a decision that should not be taken lightly. The Sales Coaching Institute’s speakers take the guesswork out of that decision by being committed to helping every client increase sales and boost their overall success.

Santa Cruz Sales Speakers Areas of Focus

  • Sales and business processes
  • Interpersonal skills
  • Body language
  • Prospecting tactics
  • Product and service understanding
  • First impressions
  • Developing relationships
  • Responding to negative responses
  • Coping with objections
  • Varying selling approaches
  • Time management
  • Value-based solutions
  • Price-based topics
  • Interpreting behavior
  • Remaining positive
  • Evaluating prospects
  • Optimizing sales processes

Our Santa Cruz speakers inspire sales teams to face new challenges, try new approaches and raise their overall performance

Additional Areas of Focus

  • Refining leadership skills
  • Boosting energy
  • Increasing efficiency
  • Responsibility
  • Tactical forecasting
  • Task allocation
  • Inspiration
  • Stimulating confidence
  • Setting goals
  • Mindset
  • Collaborative training
  • Business acumen
  • Account management
  • Data
  • CRM tools

7 Things Sales Teams Need More Than Talent to be Successful

  • Punctuality
  • Effort
  • Energy
  • Approach
  • Passion
  • Coachability
  • Readiness

Keys to Optimal Sales Management Training

Business Acumen

The Sales Coaching Institute’s Business Acumen program engages sales reps in a day-longy, game-based training program that teaches how efficient sales solutions and decision-making skills increase profits and improve sales leadership qualities.


Our detailed Sales Assessments provide detailed analysis of every aspect of your sales team’s operations. This ensures your team will be able to capitalize on opportunities that make a difference to your bottom line.

1:1 Coaching

The One-On-One Coaching program teaches how to sell with confidence. Our Santa Cruz sales coaches offer a new perspective on selling style and capabilities. We are committed to delivering an effective and actionable plan customized to the sales training goals of your team.

Grow Through our Detailed Sales Assessments

By giving your sales team an outside perspective from an experienced and knowledgeable sales coach, they will gain an opportunity to uncover their full potential regardless of their current skill level. The Sales Coaching Institute’s Sales Assessment program provides valuable advice, feedback, and training solutions to any sales team it works with. We also provide thorough analysis of capabilities, tendencies, and selling habits thereby helping them to progress through the entire training program. Training with experienced, professional sales coaches will provide your company with the advantage it needs to succeed in today’s competitive sales environment.

Our Clients