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Sales Coaching & Training -
Grand Rapids, Michigan

Interest in sales coaching and sales training has never been higher as companies of all sizes begin to understand the positive impact the right program can have on their success.

These services are increasingly sought after in medium to large-sized business centers like Grand Rapids, Michigan as companies there follow the example of leading companies all over the United States that are already benefitting from outside sales coaching and sales training.

The Sales Coaching Institute

Cultivate, Develop, and Empower Your Sales Professionals

Hiring a sales coach to provide performance-based sales training to your team is an important decision and choosing the right coach is vitally important as they can make or break the performance of your sales people.

The Sales Coaching Institute’s singular goal is to provide sales training and sales coaching that elevates your team’s skills, creates improved selling behaviors and boosts their overall performance. Our certified Grand Rapids sales training professionals each bring over 20 years of sales training success to any appointment and they are highly motivated to lead your team towards meeting and exceeding your sales objectives.

One of the cornerstones of their industry-leading approach is to create and maintain a structured training program as they have found it to be critically important when it comes to improving the output and efficiency of a business.

The Sales Coaching Institute is dedicated to the success of your business and its sales team. Our Grand Rapids sales trainers and coaches have a proven track record of accelerating the professional growth of sales teams, increasing sales opportunities and boosting revenues.

Our Grand Rapids sales training professionals are devoted to fostering an engaging educational sales training program that is founded on learning valuable insights, strengthening selling best practices, and motivational support.

Sales teams that routinely receive constructive feedback from an effective sales coaching professional develop the confidence to correct their own behaviors, efficiently apply learned sales skills, and engage customers. When you invest in the development of your sales representatives, you invest in the overall performance of your business.

Grand Rapids Sales Coaching & Sales Training Areas of Focus

  • Sales & Business Etiquette
  • People Skills (communication, empathy, negotiation, etc.)
  • Body Language
  • Prospecting Techniques to Include Research & Preparation
  • The Importance of Superior Knowledge of Products & Services
  • Strategic & Impactful First Impressions
  • Fostering Meaningful Relationships
  • Tactics for Dealing with Rejection
  • Responding Effectively to Concerns & Objections
  • Understanding Various Selling Styles & Behaviors
  • Time Management Strategies
  • Delivering Value-Based Solutions to Prospects
  • Navigating Decision and Price-Based Topics
  • Understanding Behavioral Cues
  • Maintaining A Positive Mental Attitude
  • Qualifying Prospects
  • Developing an Effective Sales Process

Creating and maintaining a structured sales training program is critical when it comes to improving the overall output and efficiency of a business.

The Sales Coaching Institute’s mission is to provide sales training and coaching that enhances selling skills, modifies behavioral tendencies and boosts overall performance. Our Grand Rapids sales coaching professionals are motivated to guide your team towards meeting your sales objectives by inspiring success and professional growth within your company.

The Sales Coaching Institute is dedicated to the success of your business and its sales team. Our Grand Rapids sales training professionals are all certified with  proven track records of accelerating the professional growth of sales teams, increasing sales opportunities and boosting revenues.

The Sales Coaching Institute is committed to delivering an engaging and customized sales training program for Grand Rapids sales professionals.

Grand Rapids Sales Management Training Areas of Focus

  • Holding Sales Representatives Accountable
  • Holding Customers Accountable
  • Developing Confidence Within Sales Teams
  • Engaging & Interactive Training Techniques
  • Understanding the Unique Selling Behaviors of Your Sales Representatives
  • Fine-Tuning Business Acumen
  • Account Management Best Practices
  • The Importance of Data in Making Decisions
  • Choosing & Utilizing Effective CRM Tools

Sales Management Primary Objectives

The Sales Coaching Institute coordinates closely with your sales leadership team(s) to develop effective methods for training, managing, and supervising sales teams.

Our Grand Rapids sales coaching professionals assist your sales managers with crafting a winning strategy that inspires and educates. In turn, your sales representatives improve their selling skills and sales processes.

How Our Grand Rapids Sales Training Helps Our Clients

Doug Dvorak with audience

We spend time with you and diagnose the underlying problems.

Sales Speaker

We engage our clients in an energetic, professional and memorable way.

Sales Training

We offer a large assortment of sales training & sales coaching services.

Optimize Sales Coaching Effectiveness with an Evaluative Sales Assessment

Our Grand Rapids sales coaching professionals are dedicated to providing your teams with the sales training resources, skills, and confidence to sell effectively. The Sales Coaching Institute’s primary objective is to instill the best selling techniques to the sales representatives and sales professionals in the Grand Rapids, Michigan area.

A sales assessment is an effective tool for optimizing your sales coaching program because it provides opportunities for developing a better sales coaching process and evaluating the developmental progress of your sales representatives.

Recruit Skilled and Professional Sales Candidates

Finding and pre-screening potential sales candidates is a crucial aspect of the hiring process. The Sales Coaching Institute’s Executive Sales Recruiting program screens potential sales candidates to ensure they possess the right traits, characteristics, and skills to succeed in your business.

Our sales selection methodologies evaluate the qualified pool of candidates and coordinates with your sales managers to conduct in-depth interviews that measure important metrics such as sales skills, performance history, and ability to learn. Recruit motivated sales talent that will meet the standards of your organization.

Improve Selling Efficiency with Professional One-on-One Sales Coaching

A personalized One-on-One Sales Coaching session with our Grand Rapids sales coaching professionals provides your sales managers and sales representatives with the skills, knowledge, and tools to develop essential sales techniques. Our sales training initiatives focus on sharing best practices and field-tested techniques that will dramatically improve your bottom line and the productivity of your sales team.

Through our interactive sales training courses, individualized sales coaching methodologies, and comprehensive white papers, your sales teams will learn fundamental sales skills that will strengthen their ability to communicate with prospects. They’ll learn critical decision-making skills that will allow them to develop the confidence to craft unique solutions to customer problems. Improve the professional and personal lives of your sales team with a sales coaching program that will transform their skills and aptitude for success.

Build Intuitive Sales Leaders with Business Acumen Training

A focused sales professional with superior knowledge of finances, business operations, and an astute ability to inspire others around them is a valuable asset to any business. The Sales Coaching Institute’s Business Acumen sales training program is a game based simulation dedicated to providing sales professionals with realistic scenarios that will challenge them to think strategically about all aspects of business.

From learning about marketing principles to developing strategic business strategy, The Business Acumen program will instill the knowledge, skills, and confidence within your sales professionals to decisively execute decisions during business dealings.

business acumen today board game

Our Clients

We are proud to provide Sales Coaching and Sales Skills Training for Grand Rapids, Michigan businesses.

We look forward to helping you improve your sales strategies for future sales success.

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View some of our featured sales & marketing keynotes & workshops.

Or contact The Sales Coaching Institute for a complimentary sales force audit worth $600.

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