What's Inside?
Written for small business owners, entrepreneurs, and sales professionals navigating a rapidly changing marketplace, Sales 3.0 – The New Cont@ct Sport™ reveals how to use social media marketing and digital tools to drive sales growth at a fraction of the cost of traditional marketing. As buyers become more informed, connected, and skeptical of old-school tactics, this book shows how to meet them where they are.
Authored by Doug Dvorak, CEO of DMG International, and Milind Mody, CEO of eBrandz™, this book provides a clear, step-by-step roadmap for leveraging social media, search engines, and online platforms to build visibility, credibility, and predictable sales results.
Topics Covered Include:
- Why traditional sales and marketing methods no longer work
- How Sales 3.0 blends technology with relationship selling
- Using Facebook, LinkedIn, Twitter, video, and blogs to drive leads
- Social media as a modern CRM and prospecting engine
- Search engine optimization and online reputation management
- Measuring digital marketing success with analytics
- Turning online engagement into real sales and revenue