Originally coined by the US War Army College during the Cold War, VUCA stands for Volatility, Uncertainty, Complexity and Ambiguity. While the situation is not the exactly the same today as it was back then, there are some parallels due to fallout from the COVID-19 pandemic. This white paper details how to get ahead in sales in the ”new normal.”

• Use the internet and social media to your advantage when
  engaging with customers and prospects.
• Adapt quickly to challenges you never saw coming
• Boost your confidence and your conversion rates
• Maintain relationships with and provide guidance to your
  customers
• Confront issues and regain control through experimentation