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How to Predict Positive Sales Outcomes Through the Use of CRM

By:Doug Dvorak


Customer relationship management (CRM) is becoming a force in business sales training and in the general business world. Sales training articles have seen CRM methods greatly rising in all different sizes of businesses, from small businesses to large firms and organizations. Sales team training methods have stressed the importance of well-designed CRM implementation, which is vital in being able to predict positive sales outcomes.

What is CRM?

CRM is a strategy used to transform the business sales team training methods and operations to manage and nurture the way the business interacts with customers and prospects. While it is not necessarily a technological term, it involves many technological components that arrive at sales and marketing training methods, as well as others. CRM learns about the customers and uses technology and resources to improve sales outcomes and efficiency.

Benefits of CRM

Business sales training methods have used CRM to improve Chicago sales training methods and those around the world. Businesses enjoy benefits that range through the spectrum of business efficiency through expenses and productivity. According to destinationCRM.com, there are a significant number of benefits businesses dramatically (2-21-2002):

  • CRM is best suited to help businesses use people, processes, and technology gain insight into the behavior and value of customers. This insight allows for improved customer service, increased call center efficiency, added cross-sell and upsell opportunities, improved close rates, streamlined sales and marketing processes, improved customer profiling and targeting, reduced costs, and increased share of customer and overall profitability.

Relative to sales outcomes, CRM allows businesses to target users in their target area. As technology and the sales team training methods from CRM allow the business to reach and keep track of these items, positive sales outcomes are achieved with this mindset, dedication, and technology to cater to customers’ needs.

Deciding on Change

Your sales team training members and business members of your organization must agree on change. Regardless of whether you already have a CRM initiative in place or not, developing or re-evaluating CRM implements can drastically alter your success and allow you to predict positive sales outcomes.

Sales and marketing training methods have demonstrated the successes of CRM. In order for you and your business to find success with a new initiative, everyone must be on board. From the top of the business structure to every sales training speaker in the business, every employee must be in sync with change occurring.

Take the time to address how a change or implementation of CRM can alter your business landscape. If you and your sales and marketing training group agree that it will be productive, make sure everyone is aware of what CRM can do for the business. Sales training articles have demonstrated success in the introduction or altering of CRM.

Choosing the Right Technology

Predicting positive sales outcomes is nearly equivocated with choosing and using the right technology for CRM. Web-based CRM technologies with limited features and a lower price point aren’t able to predict positive sales outcomes with dynamics of larger businesses. Likewise, technology that encompasses too many sets of data that is not relevant to the business will drastically pervert the predicted sales outcomes.

Sales training articles on CRM technology stress how the technology must be aligned to the business’s needs. The product’s specific features and usability must be considered when searching for the correct CRM technology for the business. Truly there are many involved dynamics where CRM technologies differ; it is important that these are carefully identified and ordered in preference.

Familiarize yourself with the many dynamics in CRM technology available. Don’t settle on requirements needed in your choices for CRM products. Additionally, never purchase a CRM product without a trial period. Most products allow for three to six months for testing the features and seeing how it can integrate and improve your business. Take advantage of this and see how well the technology is able to predict sales outcomes.

Customer Data

One of the most important roles in positive sales outcomes is in the use of customer data.  Sales training articles place an enormous value on the role of customer data.  Other than the standpoints of general business efficiencies, CRM resources tap into the customer data in order to improve sales outcomes.

Relevant Information

Business sales training, when combined with CRM methods, are invaluable at producing results in the sales world.  As customers are analyzed and targeted in CRM technologies, CRM sales training methods allow the business to develop more meaningful and effective relationships with customers.

One of the first things learned in business sales training is this: know your customer.  This is perhaps one of the most, if not the most, important item to know in sales.  It never ceases in importance, yet it can be seen in full scope, from a one-on-one sale to the integration of a high-priced CRM product.

The CRM product must be aware of critical data regarding your customers and potential customers.  If this is not optimized at its maximum, you will be unable to accurately predict sales outcomes.  Effective CRM technologies will help the business predict positive sales incomes, but it must be appropriate for the business and maintain accurate customer data.

What kind of data will be used and how it will be used are the two focal questions for your sales team training in the implementation of CRM methods.  This will have a profound impact on how well sales outcomes are made.  Understanding and making use of customer data and trends are just as important in the sale and in your CRM product.


Don’t rush into the immediate execution of the CRM product.  Sales training articles have reported varying time framed in order to figure out what needs to be automated, from a few weeks to a year or more.  The sales team training members and analysts should carefully identify this process within the system in order to ensure efficiency and results.

With a carefully implemented CRM initiative, positive sales outcomes will be able to be seen.  However, the implementation of the initiative will take a great deal of time and focus in order to ensure accurate results in sales outcomes, and ultimately in the initiative’s success.

About the Author:

Doug Dvorak helps companies and professionals achieve results through customized, creative and non-traditional sales training systems that are “one size fits one” and developed to the unique business needs and “sales pain points” of each client. He is available to speak on these topics.

For more information visit https://salescoach.us or call 847-359-6969 FREE

Permission is granted to reprint this article in print or on your web site as long as the paragraph above is included and contact information is provided.

Copyright 2008 The Sales Coaching Institute, Inc.

Sales Skills Training Strategic Sales Coaching

Doug Dvorak, CEO of DMG International, is the Author of the forthcoming book “Build Your Own Brand” (Pelican, 2009)