Watch any team sport and someone on the sidelines has a playbook in their hands. Your sales playbook should be a central resource for your sales team. Buyers want sales reps who know their stuff, who can guide them through the purchasing process; a sales play book does just that.

• Develop a professional and effective sales playbook
• Define what makes a strong sales playbook
• Determine what elements can make your sales playbook weak and ineffective
• Realign your other marketing strategies with your sales playbook
• Create a cadence that will keep the sales playbook relevant and current
• Use your CRM to maximize the effectiveness of your sales playbook
• Learn other investments to consider purchasing when working with a sales playbook