The professionals at The Sales Coaching Institute have put together 12 strategies to help you earn the trust of the C-suite and penetrate the C-suite. By integrating these techniques into your sales process, the results will be noticeable, doors will open, and the rest is up to you.

• Enter C-level meetings with a very good understanding of what challenges the C-suite is facing
• Execute proactivity though meeting with executives to discuss future needs and goals
• Take the sales meeting out of the “meeting” model and connect on a personal yet professional level as a partner
• Ask open-ended questions that are relevant and don’t end up seeming like a probe
• Form partnerships with your high-profile client as a trusted advisor that can help resolve business challenges they are facing
• Hyper-target each of your sales presentations to different executives based on his/her background