Build Your Own Brand
Read this FREE e-book to quickly learn tips and the inside information you need to live a full and successful life. Each chapter is a fascinating interview with some of the most successful people of our time.
What's Inside?
Designed for professionals, entrepreneurs, salespeople, and leaders who want to stand out in a crowded marketplace, B.Y.O.B. – Build Your Own Brand reveals how to intentionally create, manage, and promote a powerful personal brand. In today’s brand-driven economy, anonymity is a liability. This book shows you how to position YOU as a trusted, recognizable, and respected brand without massive budgets or corporate backing.
Written by Doug Dvorak, founder of The Sales Coaching Institute and a globally recognized sales and branding expert, this practical guide combines real-world examples, proven branding strategies, and actionable insights drawn from iconic brands like IBM, Coca-Cola, Disney, and today’s most successful personal brands.
Topics Covered Include:
- Why personal branding is no longer optional in today’s economy
- How to position yourself as “You Inc.”
- Lessons from the world’s most powerful brands and how to apply them personally
- Affordable and practical ways to promote your personal brand
- Using the Internet and social media to amplify your brand
- Managing, protecting, and evolving your brand over time
- How to become your own PR firm even in tough economic times
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