2023
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How to Find Sales Success in Micromarketing
As sales evolves, new strategies and trends come and go sometimes as quickly as night and day. That said, there is one recent trend that has withstood the test of time (so far) and become a best practice … micromarketing. An advertising strategy in which a specific demographic is targeted,
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How Being a Good Marketer Can Help Your Sales Career
Two professions that are intrinsically intertwined are sales and marketing. They both require their practitioners to convince people to spend their hard-earned money on particular products or services. The main difference between the two professions is that salespeople try to directly influence their customers while marketers use more indirect means
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How to Channel Your Creativity into Your Sales Career
There are many professions where it helps to be highly creative such as musician, graphic designer, chef or architect. Sales is rarely mentioned – or even thought of – when the topic of creative careers comes up. However, talk to any hyper-successful sales professional and you’will soon realize that their
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Why Salespeople Should Consider the Solar Industry
Did you know that every 24 hours, enough sunlight touches the Earth to provide energy for the entire planet for 24 years? No wonder solar energy has grown into a behemoth of an industry! A greener alternative to the standard methods of energy generation, solar has become extremely popular in
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Analyze and Refine Your Sales Strategy
Whether you’re at a large company, a small firm, or out on your own, your sales strategy will play a large role in determining your level of success. Given the vastness of the marketplace, there is no such thing as a one-size-fits-all sales strategy. An effective sales strategy is one