2024
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What is Your Selling Time Worth?
If you want to make money, you have to spend money. It is one of the oldest adages out there when it comes to finance and business. While you could argue this could apply to anything valuable, it mostly applies to money as that is how we measure value. However,
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The Man in the (Sales) Arena
On April 23, 1910, the 26th president of the United States, Teddy Roosevelt, gave one of the most influential speeches in history at the Sorbonne in Paris. His speech – Citizenship in a Republic – contained an extremely influential passage many refer to as The Man In The Arena. It
2023
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Why Pressure is Important in Sales
Why Pressure is Important in Sales Billie Jean King is a former world No. 1 tennis player who won 39 grand slam titles including 12 in singles, 16 in doubles, and 11 in mixed doubles. She is also a pioneer for women’s professional sports and an advocate for gender equality
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How to Find Sales Success in Micromarketing
As sales evolves, new strategies and trends come and go sometimes as quickly as night and day. That said, there is one recent trend that has withstood the test of time (so far) and become a best practice … micromarketing. An advertising strategy in which a specific demographic is targeted,
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How Being a Good Marketer Can Help Your Sales Career
Two professions that are intrinsically intertwined are sales and marketing. They both require their practitioners to convince people to spend their hard-earned money on particular products or services. The main difference between the two professions is that salespeople try to directly influence their customers while marketers use more indirect means