In the world of sales, understanding and mitigating biases is crucial for improving customer relationships and driving success. A salesperson's biases can have a significant influence on their interactions and decision-making. Ultimately, they can shape the way they see their customers and how their customers view them.

• The impact of bias on selling
• What is conscious bias?
• What is Unconscious bias?
• Strategies for managing bias
• Bias awareness and training
• Fostering fairer and more successful sales environments