Sales success starts with creating a winning sales culture. In fact, one of the biggest mistakes businesses make is failing to invest in developing a formal sales culture. The good news for sales leaders is that a positive sales culture is something that can be achieved with a few key changes.

• The critical components of a healthy sales culture
• Understanding the processes that are required
• Providing the necessary resources to your team
• The defining characteristics of a positive culture
• Creating healthy competition to boost motivation
• The value of consistent practice