What's Inside?
Every leader says real-time conversations are critical to success, yet only about one in nine organizations conducts them extremely well. That gap is where deals die, and it is also where careers are made. A Good Call: Mastering the Art of Great Sales Conversations shows you how to close it.
Written by Mary Jane Copps, known to thousands of professionals as The Phone Lady, and The Sales Coaching Institute’s founder Doug Dvorak, this book is not a theory book. It is a field guide. Every chapter gives you something you can use on your very next call, whether that call happens on a phone, on a screen or across a conference table.
Topics Covered Include:
- Prepare to win: the power of research
- The voice advantage: how tone builds trust
- Lead with curiosity: the secret to unlocking opportunity
- The listening edge: hear more, sell smarter
- Phone selling that works: old school still closes
- Video selling: mastering the modern sales meeting
- In-person impact: winning the room
- Your Good Call action plan
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