Top 10 Ways to Show Gratitude to Your Clients

It takes more than having a great sales pitch, being able to market your goods, or even having plenty of connections to be a successful salesperson.

Your relationships with your clients are crucial to your success. By guiding them to the goods or services that are best suited to their needs, you’ve established trust and a strong bond with them. In fact, you wouldn’t be where you are in your career without them so why not express your gratitude now and then?

If you don’t know where to begin, here are 10 nice ways to show your customers how much they matter to you and your company.

1. Thank you letters

In the business world, this is the most basic form of showing gratitude to a client. In most cases, sending personalized “thank you” cards or emails right after the sale is something your client will appreciate; it will also help build your credibility. This may not seem like much to you, but your customers will like knowing that they are more than a faceless data point or profit source to your business.

2. Keep them in the loop

Regular clients appreciate being kept up to date with any promotions or new product offerings from your company. They love being made to feel like they have behind-the-scenes access and giving them previews – or better yet, samples – of new products or innovations is a great way to achieve this. Having access to this inside information reassures them that you value them and that your connection with them goes beyond just trying to sell them something.

3. Celebrate holidays with them

Everyone comes together around the holidays. A simple email wishing them a Happy Thanksgiving or Happy Holidays may seem trivial but rest assured, they notice when they don’t get that email from your company when they’ve gotten one from everyone else’s.

Pointing out lesser-known holidays may also interest them since it initiates a conversation and educates them about other cultures and traditions. Holidays may also be used to create a theme for a special discount or sale to get customers to join the celebrations with you and your company.

4. Encourage their participation with reviews

You’ve probably been to a store, made a purchase, and noticed on the receipt that you can get something for free if you fill out a survey about your experience. Doing something like this demonstrates gratitude as it shows your clientele that you care about their concerns being heard and that you want to ensure that your company is up to par.

This will ultimately benefit you since this valuable feedback will allow you to improve your company and the goods or services it provides. This is one of the most thoughtful things you can do for your clients. Believe it or not, most customers are sincere in their comments because they truly want you and your business to thrive.

5. Shower them with gifts

You don’t have to empty your bank account to send a positive message of gratitude by including a free bonus or sample with each purchase. This provides your customers with options as they continue to learn more about your company. It might even lead them to discover a new good or service that they didn’t even know you offered.

6. Interact with them on social media

Every day, millions of people around the United States use social media. From photos of their meals to funny stories about their children, Americans love sharing the details of their lives. Unfortunately, this can also include negative experiences they’ve had at stores or with other companies they’re done business with.

Making sure your social media manager stays on top on posts by your clients about your company can have a significant impact on your relationship with them. If you respond promptly to something they have posted, it will demonstrate that you genuinely care about them and value their opinions.

You can also use social media to make amends to clients, offer updates on new items, and remark on customers’ praise postings. Clients are ecstatic when they see big-name brands like and comment on their posts. It will keep you relevant when trends shift, and your customers will appreciate the effort you’ve shown in showing an interest in their issues.

7. Create a VIP club

Not every customer will join your VIP club, but those who do will see that you value their commitment to your company. Members of VIP clubs are eligible for exclusive offers, loyalty points, and other perks. This preferential treatment makes customers feel like celebrities. Everyone wants to be a favorite. This is one of the more personal ways to express your gratitude to your clientele.

8. Promotional activities and contests

In addition to bring people together, fun competitions and activities show your love for the community around you. These enjoyable events will increase awareness of your business. Make a point of publicly announcing the winners and participants, as this will demonstrate your gratitude for their participation and loyalty.

9. Give to a local charity

Customers will appreciate seeing that you care about the world outside your business if you donate to – or volunteer for – a worthy cause. If your company can make a difference, go for it. Seeing you and your co-workers fixing a dilapidated house for an elderly person who lives in an economically challenged part of town will have an impact on your clients, even if they learn about it from your own website.

10. Acknowledge milestones

Once again, without your customers, your company would not be where it is today. They will feel great knowing they have contributed to the growth of a fantastic company that has had a positive impact on their life. So, be sure to include them when you reach your millionth customer or have been in business for 20 years, etc.